Enabling SLPR Worldwide’s Tech-Driven Approach in Elevating Their Clients’ Brand Perception
About the client
Industry
Public Relations
Client since
2024
Location
Malaysia, Singapore, Australia
Media OutReach Newswire has built an impressive media network for press release distribution – the most accurate and widest distribution I’ve seen.
Leon Tang Senior Partner, Group C.O.O. Southeast Asia SLPR Worldwide Group of Companies
Founded in 2014, SLPR Worldwide is among Malaysia’s leading PR Agencies that pioneers omnichannel perception transformation in this digital era. With its holistic omnichannel approach, SLPR is focused on connecting clients with their target audience through unified PR communications strategy and messages to form intended brand perceptions.
Speaking with Media OutReach Newswire, Leon Tang, Senior Partner and Group COO for Southeast Asia at SLPR Worldwide Group of Companies shares insights on the company’s decade-long evolution, the shifting PR landscape, and how SLPR is navigating its path to public listing while staying committed to delivering unmatched client value and service excellence.
Could you share about your role and how you came to found SLPR Worldwide?
SLPR Worldwide was founded in 2014, and is part of SLPR Worldwide Group of Companies, a group of agencies covering public relations, crisis communications, social, digital performance marketing and analytics, content innovation, creative, and film production. “SLPR” stands for “Storytellers and Lego builders”, reflecting our mission to build brands brick by brick and becoming the most trusted perception transformation corporation in Southeast Asia. We are among the few ISO-benchmarked PR agencies that ensure consistency in service excellence delivery standards.
My role as Group COO involves client relations, mergers & acquisitions, with an aim to grow the company and steer it toward an IPO in Malaysia in the next three to five years.
What communication challenges do your clients and your agency face?
One of the biggest challenges our clients face is finding the right people for the right job, specifically in marketing communications. Many clients hire different agencies with specific skill sets, such as just PR or digital, which can be quite siloed. This is why SLPR has acquired various agencies to offer an omnichannel approach.
For our agency, the challenge lies in doing the right thing at the right time, using the right tools. Technology plays a big role in helping us innovate faster, with more accuracy, and with cost-efficiency – crucial to adding value to our clients’ businesses and maintaining our service excellence.
How has Media OutReach Newswire helped you? What are some of its unique aspects?
The service that Media OutReach Newswire offers has been instrumental in helping us distribute client’s announcements globally, which is crucial for their expansion beyond Malaysia. Jennifer, the founder of Media OutReach Newswire, has built an impressive and successful media network – the most accurate and widest distribution I’ve seen.
The best thing about Media OutReach Newswire is the in-depth reporting, which thus far, has the best support for its customers compared to other newswires. I think Jennifer has invested a lot in building this system that is very good. In terms of affordability, high value, and results, it is what I wanted.
What challenges and opportunities do you see in Malaysia’s PR industry?
The PR industry in Malaysia is growing, but the challenge is how to stay relevant in a fast-evolving business landscape. Expertise in PR is still critical, but the margins are shrinking as the market cap remains relatively small compared to other non-service-based industries.
To remain competitive, we need to progressively innovate our process and services via the adoption of new technologies that adds value to our clients. We always need to be few steps ahead of ours and the client’s industry and with the help of certain mar-tech it will help us to quicken the process, whether it’s AI tech or not.
