2025 Press Release Trends

Artificial Intelligence is transforming the PR industry, providing advanced tools for research and enhancing the discoverability of press releases. Here are three key trends to watch:

Essential for AI Visibility

In a world dominated by large language models (LLMs) like ChatGPT and Grok, press releases have become a must for brands looking to stay visible and credible. These advanced AI systems, powered by natural language processing (NLP), are reshaping how people find information – favouring concise, structured content over traditional search engine results.

LLMs rely on high-quality, factual data to generate trustworthy responses, and press releases are perfect for this purpose. Their predictable structure, concision, and distribution through credible outlets like AP News, Benzinga, Financial Times and MarketWatch make them a valuable resource for AI tools. With NLP enabling these systems to analyse and prioritise fresh, relevant information, timely press releases help businesses feature prominently in AI-generated answers.

Media OutReach Newswire ensures your press release is posted on trusted media channels and optimised for AI searches, enhancing your brand’s digital footprint. Your brand not only gains visibility but also a durable edge.

Intelligence Powered by Data

We are in an era of “meaningful analysis” wherein reports powered by deep data raise the bar on insights and metrics that help evaluate the outcome of journalists’ engagement across target countries and public engagement on news sites. It is this kind of transformative intelligence that can elevate a PR strategy and produce breakthrough results.

Media OutReach Newswire has pioneered the industry’s first PR Campaign Intelligence Report with customisable time periods. Leveraging AI and advanced technology, this service provides comprehensive, data-driven analytics for campaigns, including key performance indicators (KPIs) for detailed reporting. Public relations professionals thus get a complete reporting solution with quantitative metrics and qualitative insights for a thorough understanding of campaign performance vis-à-vis objectives for strategic planning.

Short Form, Strong Visual Video is the New Norm

Short-form video is set to solidify its position as a fundamental story-telling element. This format, defined as a video lasting no longer than 90 seconds, is gaining traction due to its exceptional engagement rates and high shareability across popular platforms like Instagram Reels and YouTube Shorts.

The rise of muted video consumption makes strong visual storytelling even more compelling. Text overlays, subtitles, motion graphics, creative edits, and emotionally resonant content will help brands connect with audiences in a sound-off environment, driving meaningful interactions.

In line with this trend, Media OutReach Newswire delivers your press release with embedded videos straight to the inboxes of journalists and editors for seamless engagement and social media sharing.